Despite the Crunch Cornwall is Still Cool!
Written by: Press Release
Submitted: 20 May 2008
Despite the economic downturn, and the apparent poor outlook for tourism being widely circulated in the media, Cornwall still appears to be the primary destination for the UK holidaymaker, according to Hendra Holiday Park in Newquay who is an example of one tourism sector that is bucking the trend with the news that bookings are overtaking previous years.
Hendra Holiday Park
With over a 4% increase for the season as a whole and over 11% increase on bookings for this coming Bank Holiday week, traditionally seen as the start of the main Summer Season. Janine Hyatt, Director said, whilst the outlook seemed gloomy in the early months of this year, bookings have slowly but gradually built up with the last month showing a fantastic rise in numbers. Clearly visitors are booking a little later than usual and despite the temptation to implement discounted offers, we held our ground and are only running similar promotions as in the previous two record breaking seasons.'
Hendra calculate, using data from SWTourism, that they accommodate approximately 11% of all visitors to the Restormel area and just over 2% of all visitors to Cornwall. With approximately £12 m going into the local economy from their operation alone, (not including that spent with the Park itself), they see Hendra as an ideal tourism barometer for the local area. Janine added 'The outlook is certainly more optimistic for this season and if we're just one example of the tourism sector than Cornwall is clearly still one of the UK's best holiday destinations'.