Ripcurl Festival Goers Set to Drink Sea Water Straight From the English Channel

Written by: Press Release

Submitted: 8 August 2007

An amazing state-of-the-art water purification installation created by the makers of Smirnoff(r) vodka will be appearing at the Rip Curl Boardmasters festival this week in Newquay. The installation demonstrates the extraordinary lengths Smirnoff go to purify its vodka, taking water directly from the sea, purifying it to make it clean enough to drink there and then.

Smirnoff installation at Rip Curl Boardmasters

Smirnoff installation at Rip Curl

Installation by Smirnoff Purifies Sea Water at Newquay's Ripcurl Board Masters Festival.

The Smirnoff Purification Installation has already filtered some of the world's toughest water into clean drinking H2O on a successful international tour. This has included the London Thames and the Marikina River in the Phillipines. To mark the launch of the impressive new sea-themed TV advertising from the makers of Smirnoff in mid-August, the Smirnoff Purification Installation's next stop is Newquay's world famous surfing championships, the Ripcurl Board Masters Festival. The installation will purify Newquay's sea water and adventurous festival goers will be invited to take up the challenge of sampling 'Pure Sea - filtered by Smirnoff'.

Masters in purity, the makers of Smirnoff have used their expertise to create the Smirnoff Purification Installation, where real water flows through a three-stage purification process cleaning it to a high level. It is then given the hallmark Smirnoff 'finishing touch' - a rigorous ten times filtration through Polish charcoal, the same charcoal used in the production of Smirnoff vodka. This 'charcoalation' process ensures extraordinary purity by removing invisible microscopic impurities to give the water a smooth, clean, pure finish for the public to enjoy.

The Smirnoff Purification Installation will be situated against the dramatic backdrop of the sea at the Unleashed Music Festival in the heart of the Rip Curl Boardmasters Championships. The purification system will be located by the live music areas which will be showcasing amazing bands such as Ash, Guillemots and Paulo Nutini.

The Newquay event kicks off a nationwide tour, which sees the installation visiting four cities in the country to coincide with the on-air broadcasts of the new TV advertising from Smirnoff. Audacious water-tasters can also check out www.smirnoff.com to attempt to purify the sea themselves using the interactive Smirnoff Purifier.

For further information, please contact Paula Fisher or Stella Bayles at Splendid on 020 7324 7093 or paula@splendidcomms.com / stella@splendidcomms.com